Old Tom Capital

Brand

Website

Old Tom Capital came to us to build a brand that honors golf’s deep roots while looking boldly ahead. We refreshed their identity from the ground up, crafting a visual system that feels both heritage-rich and future-ready. The result is a brand built to stand out in a traditional industry—and a website that speaks to the full spectrum of golf’s evolving ecosystem.

A modular presentation system built to flex with their needs—giving the team the tools to build clear, compelling decks on the fly.

A layered visual language brings texture, personality, and a bit of irreverence—blending vintage golf ephemera with abstract forms and bold color to create something uniquely Old Tom.

Thank you to Evan Roosevelt, Matt Erley and the rest of the Old Tom crew.

Illustrations: Remo

Video: Ross Allen

FROM THE CLIENT

“At Old Tom Capital, we believe brand builds trust. With Highly Necessary, we didn’t just get a new look—we gained a strategic partner who helped us align our identity with the ambition of our platform. It wasn’t surface-level design; it was a move that brought clarity, conviction, and lasting impact to how we express who we are and where we’re going.”

Evan Roosevelt
Managing Partner, Old Tom Capital

All Work Next Project