Cassette

Brand

Website

Motion

Cassette came to us ready to look and sound like themselves. Their old brand didn’t reflect who they were—human, expressive, and emotionally tuned—so we built one that did. From strategy to site, we shaped a bold identity that hits like a great mix.

The rotating logomark nods to cassette spools. Like music—it’s always on.

Cassette’s website is built like a mixtape: bold, layered, and analog at heart.

Featuring a wide wordmark that nods to cassette spines and textured details that echo well-loved album covers. It’s a brand that feels lived-in, listened to, and built to last.

"Cassette tape" for outgoing packages.

A hyper-flexible presentation deck that hums with texture, rhythm, and motion.

Special thanks to Paul Blair, Andrew Wintner, Bianca Smith, Luke Bonnici, Emre Karatas, Josh Lafayette, Jamie Hampton, Elias Constantopedos and the rest of Cassette team.

Copywriting: Good Sense Consulting

FROM THE CLIENT

“Working with Highly Necessary was one of the best collaborations we’ve ever had. They immediately understood the vision and brought it to life—nailing it from the start and exceeding every expectation. Their work didn’t just look great—it helped clarify who we are and how we show up. On top of that, Nick and his team are just incredible people. Couldn’t recommend them more.”

Andrew Wintner
CEO & Founder, Cassette

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